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Email address harvesting - Email harvesting is the process of obtaining lists of email addresses for use in bulk mail or other purposes usually grouped as spam. Methods range from purchasing lists of email addresses from other spammers to the more common use of special software, known as "harvesting software", "harvesting bots" or "harvesters", which ...

Marketing strategies for product software - Marketing strategies for product software assist software firms to determine the type of market analysis that is needed for decision-making. Two general strategies that are well known in the marketing discipline are:

Database marketing technique for software products - Database marketing can be used aid in software product sales when direct marketing is involved since only customers are analyzed. This picture represents the process of creating a database for marketing with steps shown as rectangles (Based on model from Trondsen, 1996).

Marketing mix for product software - The marketing mix is composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some characteristics that differ for software products than other mass produced goods such as clothing.

Suggested Web Sites

Boca Networks.Com, LLC. - Products include eList Manager an email marketing software designed to help advertising and marketing companies deliver text, html and rich media newsletters and email marketing campaigns.

e-Campaign - Bulk email software for HTML email marketing campaigns. Key features are mail merging, WYSIWYG HTML composing, built-in SMTP server, bounce and unsubscribe processing.

Lencom Software Inc. - Software solutions for email marketing and bulk email list management.

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