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Internet marketing - Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.

Guerrilla marketing - Guerrilla marketing, as described by Jay Conrad Levinson in his popular 1982 book Guerrilla Marketing, is an unconventional way of performing marketing activities (primarily promotion) on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing).

Social marketing - Social marketing is the application of commercial marketing concepts and techniques to target populations to achieve the goal of positive social change. Social marketing began as a formal discipline in 1971, with the publication of the first edition of Social Marketing by marketing experts Philip Kotler and Eduardo L.

Geo (Marketing) - Geo (Marketing) (also called marketing geography) is a discipline within Marketing-Analysis which uses geographic information or Geolocation in the process of planning and implementation of marketing activities. Geo-Marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the needs of this area.


Suggested Web Sites

Marketing Alternatif - Blog sur l'actualité du marketing alternatif, du street marketing, du guérilla marketing, du marketing viral ou encore du web lobbying.

Visionary Marketing - Visionary Marketing est un site dedie aux nouvelles approches du Marketing et aux systemes d'Information Marketing.

Hellerstein and Associates - Research group specializing in market analysis; niche marketing and segmentation analysis; competitive intelligence; regulatory analysis; competition policy; and market access issues that help companies better compete in today's broadband market.

Source: BazSites.com

Web Links

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